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Tips to Polish Your LinkedIn Profile
If you’ve been using LinkedIn for a while, chances are good that it’s time to review your profile and spruce it up a bit. Here are a few tips to give it some extra polish and “findability”. Customize...
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Your Small Business Has No Digital Presence? Time to Get Help
A recent survey by Hiscox, the online insurance company (which I’ve noticed has been advertising heavily on LinkedIn), asked small business owners and leaders about their usage of social media. They...
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New LinkedIn Feature Encourages Greater Company Exposure & Engagement
Last week LinkedIn announced that companies now have the ability to share news with followers of their LinkedIn Company Pages through Status Updates. This ability has been given to administrators of...
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Tips to Avoid Crossing the Line in Social Recruiting
Today’s post is from guest writer Kyle Lagunas. Kyle is the HR Analyst at Software Advice – a company that conducts human resources and applicant tracking software comparisons. When it comes to using...
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Don’t let it die! Tips to feed and grow your small business online network
Whether you have a child, a pet or a plant, you know that you have to give it attention and keep it fed and watered or it will be very unhappy, won’t grow and will eventually die. The same goes for...
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For B2B, Your Best Social Media Content Might Be “Edutainment”
As we have discussed in previous posts, the key to success in B2B social media is the development and sharing of content that will appeal to your target market. When we work with new B2B clients, we...
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Target Different Audiences with One LinkedIn Company Page
Did you know that you can target different audiences in the Products and Services section of your LinkedIn Company page? For those of you who aren’t familiar with LinkedIn Company Pages, you should...
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Add Oomph to Your LinkedIn Company Page with a 3-Image Slideshow
Did you know there’s a feature available on LinkedIn company pages that most large companies such as Dell and Microsoft use, but small businesses rarely do? LinkedIn calls this feature a “Product and...
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Are you being endorsed for the skills you really want on LinkedIn?
{EAV:4e5d7cbe930fb345} Now that the Endorsements feature on LinkedIn has been around for a while, it’s been interesting watching the activity among my connections. It’s a good feeling being endorsed...
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Using social media for your small business? Then you really need a WordPress...
When we speak with prospective clients, we always do an analysis of their digital presence. This analysis includes a close look at their website and a conversation about how often they make changes to...
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